Code named "Elsie", the Macintosh LC was touted as being the lowest-cost (thus the name "LC") color-capable Macintosh. In developing this computer, Apple sought to keep the size and cost down down so as to attract buyers who wanted color capability on a modest budget. The strategy worked. The Macintosh LC quickly became one of Apple's best-selling computers; more than 500,000 were sold within the first year! Current used market value of a 2/40 configuration with keyboard: $75